Creating powerful and insightful content and not promoting it on social media is like building a house no one’s going to live in – it makes no sense.
Social media has become an integral part of effective inbound marketing and should be taken seriously if you really want your business to stand out from the crowd and make an impact.
However, with so many posts and many social networks to manage, it may be overwhelming to keep track of all the content you share and measure its impact through analytics. Keeping things organized is therefore imperative.
We bring you five tips on how you can organize your posts and streamline your social media marketing.
1. Create a Social Media Content Calendar
Let’s assume you have already determined what kind of content you want to promote on social media. Now it’s time to create a social media content calendar. There are a few key steps you need to take to create a well-organized social media calendar:
- Measure the impact of your social media networks – determine the strengths and weaknesses of each social media network as well as the key metrics relevant to you
- Choose the channels you want to focus on – take a minute to review the best practices for each social media channel you want to use
- Determine what data you want your social media calendar to track
- Create a workflow – try to answer the following questions: What time do you post on each channel? How often will you post? Is there anybody else who needs to approve of your posts?
- Start creating drafts for your posts
- Invite some members of your team to review your drafts and use their feedback to improve them
2. Schedule Your Social Posts in Batches ahead of time
Scheduling your posts in advance will save much of your time and bring you peace of mind so you can focus on some other aspects of your work.
Scheduling enables you to avoid being distracted and worry less about your future social media posts.
3. Create a Spreadsheet for Social Promotion Requests from Your Team
Your team members may have many ideas on what to promote on social media but may sometimes have a hard time finding you and sharing those ideas with you.
The best practice is to create a separate spreadsheet where they can always come up with these ideas without searching for you. Here they can enter the suggested content, time, date, link, name or even an entire campaign for promoting.
This way, you will have all their ideas in one centralized place to develop them into campaigns or strategies.
4. Leverage the Power of Social Media Tools to Stay Organized
One of the most important steps in organizing your social media posts is using social media tools. It’s good to use a few of them for different tasks, but make sure you don’t use too many, which may create confusion.
Here are some of the tools you should leverage to streamline your social media organization:
Hootsuite – a simple-to-use tool, great for scheduling social media posts
Trello – this tool allows you to use cards and boards to organize your tasks and then assign them to your team members, reorder them and reorganize them
Google spreadsheet – this tool allows you to manage your content in a powerful and scalable way
Todoist – This is a to-do list app that helps you to put all of your personal and work tasks into one place
Google Calendar – it gives you a preview of your weekly, monthly views of your content plan
5. Hire an Agency to Help You with Your Social Media Marketing Efforts
Finally, if you think you cannot manage everything by yourself, you may consider hiring professionals or a top custom web design company that will help you build awareness and boost your brand’s visibility on the market.
According to one of the best New York web design companies, working with an agency will help you create top-quality content and well-organized social marketing strategies. This is the only way to really make a difference.
To cut through the white noise, you need to be present, which is omnipresent on social media.
We hope these tips will help you bring your social media marketing to the next level.