Longines may not be the most popular Swiss watch manufacturing brand in the market. But it certainly is a firm with a long and rich history. Since Auguste Agassiz founded the company in Switzerland in 1832, it has released many wrist and pocket watches that many people have loved. Even the world’s most popular genius, […]
Even with a solid content marketing strategy for your business, it can still be difficult to generate customers if your message fails to engage. You may have all the right platforms in your arsenal, but to get people interested in your brand, it matters to develop content that your target audience will find interesting. Without […]
No matter what field your start-up company is in, you will need to get pretty well acquainted with different types of marketing if you want to stay ahead of the curve and promote your products or services. Marketing can take on many forms, and each marketing field is suitable for a different niche application. Here […]
One of the key challenges in running a salon business is attracting new customers. There are more than 80,000 hair salons in the US alone, and it can be very difficult to stand out amongst your competitors to win potential clients’ attention. With that being said, here are some marketing ideas you can use to […]
Stories forge strong connections between people and ideas. According to Psychology Today, stories engage the right side of the brain, which stimulates the imagination and allows people to feel that they’re a part of the narrative. When you’re selling your product or service, in marketing, it’s often important to use stories to connect with your […]
The most successful brands are the ones constantly reborn. It looks like they just developed their new product, shared a pioneering idea, or started a new branding strategy, their teams are already working on how they could improve even more. They make changes even before it might be necessary. In some cases, they could start […]
Every business has to excel when it comes to search engine optimisation or SEO. This is the key to having a successful website and one that reaches customers. However, if you are familiar with SEO, you will know that it is not as easy as it sounds. You have to have a great marketing strategy […]
The rapid pace of technological innovation has come as a surprise to many, and even technologists are struggling to wrap their heads around the latest industry innovations. Technology has had a disruptive effect on almost every sector of the economy including retail, hospitality, travel, finance, sales, and real estate. Disruptive digital products have forever changed […]
Technology has changed our lives in so many ways. The impact of technological advancements is evident and has been a significant contributor to an innovative change in our lives. It is being adapted to make leaps in various fields like communication, medicine, travel, and every other possible aspect of human life. Someone needs to be […]
In regulated industries, quality isn’t just important, it is mandated. In these industries, products that don’t adhere to a certain quality standard are very likely to do harm to a consumer if that product becomes ineffective or has design flaws. In the case of many of these products, the consumer generally isn’t able to tell […]
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