10 Best Tips for Writing Email Marketing Copy that Converts

10 Best Tips for Writing Email Marketing Copy that Converts

Good email marketing is carried out with a purpose. It’s not enough to send out great looking emails that communicate information and are free of spelling mistakes. If your users aren’t converting, there’s really no point in reaching out to them in the first place.

Conversions mean different things to different people, from direct product sales to email signups and more. The good news is that regardless of your goal, the ten tips we’ve shared in this list will help you to reach it. Are you ready? Good. Get ready to take a few notes and let’s get started.

1. Define a conversion

You can’t get started with email marketing without having a thorough understanding of what a conversion means to you. This will determine the actions that you ask your readers to take and guide the flow of your emails.

2. Use a casual voice and tone

As millennials continue to solidify their place as the largest consumer target market, it’s more important than ever to adopt a casual tone of voice. Millennials tend to dislike corporate jargon and would prefer to feel as though they’re receiving emails from friends than from brands.

3. Perfect the subject line

The key to email copywriting is to craft a compelling subject line that people won’t be able to resist. If you’re able to pique their curiosity or to convey the value that you have to offer, it’ll help your emails to stand out in people’s crowded inboxes.

4. Don’t forget the preview

It’s not just the subject line that people use to decide whether to open an email. They also take a look at the preview, and so that’s your opportunity to condense your messaging and to give them a good reason to open up the full thing. Creating an email preview is like adding meta information to a webpage. Not essential, perhaps, but it’ll help!

5. Get help

Consider working with a phd research proposal writing service to get a second pair of eyes on all the emails that you send out. According to one study, a single spelling mistake could cost millions in lost sales, which is why it’s a good idea to get someone to look over your content before you send it.

6. Study up

If you’re not sure how to write email copy, the best option is to spend time studying up and reading articles like this one which are designed to help you out. You should also sign up to email lists for companies that you admire and spend time reviewing their content to see what you like and what you don’t like about it.

7. Use personalisation

By including recipients’ names and other information throughout the email, you help to increase its relevance and ultimately to improve the chances that they’ll read the full thing. Using personalization can have a positive impact on your bottom line, too.

8. Include a call-to-action

Including a call-to-action within your email essentially tells your readers what to do next. This should tie back to your conversion goal and ultimately encourage people to take that next step towards converting.

9. Keep it short and snappy

The longer your email is, the longer it’s going to take people to read it and the more likely they are to drop off and to click away instead of converting. As a general rule, just follow the path of least resistance and get straight to the point. Write your first draft, then go back over it and remove any information that you don’t need.

10. Don’t be afraid to invest money

It’s estimated that the US alone will spend over $350 million on email advertising in 2019. That means that if you’re cutting corners and trying to invest as little money as possible, you’re going to get left behind – especially because you get what you pay for when you hire a copywriter.


Now that you’ve read our tips, you should have a good idea of what’s required if you plan to write high converting email marketing copy. The next step is for you to spend some time reevaluating your existing email marketing strategy and rewriting and replacing as appropriate.

When you get it right, you’ll be able to tell just from taking a look at your metrics and seeing how your email marketing campaigns have impacted your bottom line. Be sure to tie your efforts back to an overall return on investment and to measure those metrics over time to see how they change. Good luck.