Nowadays whenever a business wants to expand its reach, they usually opt for digital marketing strategies to help their brand become more recognizable to their target market.
Prior to the age of the internet however, brands and businesses were using traditional marketing strategies to expose the world to their mission and vision.
While most people today think that traditional marketing is obsolete, it can actually complement any brand’s marketing strategy. The reason why traditional marketing still works is because a lot of people, despite the prevalence of online media, still have access to a lot of traditional media channels. In fact, 99% of families in the US have at least one television in their homes. That gives traditional broadcast methods a huge reach in just one country alone.
Traditional Marketing Can Increase Brand Awareness
Digital marketing strategies like content optimization and email marketing can always use support to make them more effective. In a business reliant on brand awareness, traditional marketing tactics such as print and television ads can help. Utilizing print media like brochures, pamphlets, or even getting a Vancouver sticker printing company to print your logo printed on a sticker can really help increase brand awareness.
Traditional Marketing Helps Provide Brand Permanence
While having boosted ads on social media sites like Facebook, Instagram, or even YouTube can help provide consumer awareness of a brand, people can easily scroll past them or overlook them amid the constant barrage of images and information on these sites. Traditional marketing strategies like branded merchandise provides permanent brand awareness. The downside to giving away branded merchandise is that it can become expensive.
Traditional Marketing Helps Create New Customers
Using traditional marketing materials can help direct new potential clients to any online resources that a company’s digital marketing strategies have cooked up. Through the use of business cards, creating new customers can be achieved in a cost-effective manner, especially when used during conventions or gatherings. The important thing is for these business cards to contain the necessary information that will direct them to the brand’s website.
Traditional Marketing Helps Maintain A Brand’s Reputation
While using digital marketing strategies for the permeation of a company’s brand across their consumer demographic is cost-effective and can provide a decent reach, what most digital marketing techniques lack is trust and credibility. Using television commercials, newspaper and magazine ads as well as radio advertising is helpful because most people consider these sources of information as more credible than online sources. And in an age where fake news is prevalent in the online world, it is much better to use traditional media outlets in conjunction with digital marketing to help with business reputation management.
So while a brand’s initial reaction might be to exhaust their marketing budget on purely digital marketing strategies like search engine optimization, email marketing, targeted social media ads, and other similar tactics, it will also help the company a great deal if traditional marketing is tapped as well. There is a reason why these marketing strategies have remained robust despite the world shifting to a more digital presence, and it’s pretty easy to see why.