Successful email marketing begins with one thing: a high-quality email list.
But you don’t just need subscribers.
You need highly engaged subscribers. People who will take time to read your emails, click on your links, and hopefully, make a purchase.
But how do you keep your subscribers engaged?
It’s not that hard. It’s just giving them what they want.
But how do you know what they want?
How do you even get them to sign up?
Engaging email subscribers is often easier said than done. But with proper planning and the right strategies, you can grow your list and increase their engagement rate over time.
Here are five insane methods for engaging your email subscribers:
Personalize your email campaigns.
You might wonder, is personalizing email possible? If you have ten thousand subscribers, how do you make your emails personalized? In email marketing, personalization is more than adding a “personal touch” to your message. Rather, it is ensuring that each of your recipients gets the content they want. There are several ways to do this:
Segment your list.
Segmenting your email involves crafting contents that are relevant to a specific group of subscribers. According to studies, this process can actually increase your click-through rate by 100%. Email segmentation, which can be done through email data append services, is a mailing list division designed to provide recipients with the most valuable information and offers at the most suitable time. Email segments can be based on all kinds of data, such as demographic, geographic, and behavioral data.
Automate your campaigns.
Automated personalized emails can significantly increase your conversion rate. With automation, you can schedule your campaigns at a time that your subscribers are most likely to access it. You can also automate responses and welcome emails to keep your customers more engaged.
Use storytelling in your contents.
Connecting to your subscribers in a personal way through interesting contents is a surefire way to keep them engaged. When crafting campaigns, focus on contents that provide a unique value to your readers. It should relate to your brand’s message and the interests of your subscribers.
In addition to promotional emails, you should consider sending a newsletter to your subscribers regularly. It is a great way to keep in touch with them even though you don’t have new updates or product offers yet. Your newsletter can contain anything from news, how-to guides, tips and information, customer success stories, and more. Whatever you plan for your content, make sure it is relevant. Relevance is critical for a good email. Contents that showcase your relevance are more likely to grab the attention of your target readers.
Make your email well-crafted and professional.
The way you present your emails has a major impact on customer engagement. If an email is difficult to understand, the reader will stop engaging with it. Follow these suggestions to improve the presentation of your email campaigns:
- Make it mobile-friendly. Almost half (47%) of email users access their inbox from a mobile device. So, make sure your campaigns are accessible and easy to read from both personal computers and mobile devices.
- Use eye-catching graphics. If you fill your email with words, chances are, your readers will get easily bored and skip it altogether. Instead of lengthy paragraphs, opt for catchy images with short blocks of copy so that your subscribers will be engaged to complete reading your email.
- Use powerful subject lines. Keep it short, clear, straight to the point, and compelling. Incorporate creative tools hook people’s attention, such as emojis, coupon codes, discount rates, etc.
Launch an email drip campaign.
Another powerful method for engaging email subscribers is by starting a successful email drip campaign. It’s a series of emails sent to your list which are automated and pre-scheduled to be sent out at certain times or to specific groups (segments) of people. The goal of a drip campaign is for people to be more familiar with your brand.
The key is to create drip campaigns which incorporate interactive contents, such as trivia, quizzes, videos, infographics, calculators, or contests.
A contest is particularly effective especially in collecting new email addresses. Make your contest climactic and highly engaging. And of course, make sure that your prizes are something that really appeals to your subscribers. Otherwise, they will less likely to participate in your drip campaign.
Make a compelling offer.
Lastly, you want to impress your subscribers. Give them a reason to open your email. Let them realize that it’s worth their time and attention. Sure, you can think of ways to create a professional email, fun, and engaging content, along with colorful graphics. While these things can improve your conversion rate, if you don’t have an offer that converts, it’s no good at all.
Whether you’re seeking to get more subscribers or to re-engage your previous customers, strive to create a compelling offer each time. It doesn’t always have to be product-related. Maybe you can offer them helpful information on topics that interest them. Offer value, as mentioned, through things like a contest, a giveaway, a discount, or something else.
Engaging your subscribers is the key to a successful email marketing campaign. You don’t want your efforts to go to waste. By following these methods – personalizing your campaigns, making your email look neat and professional, launching a drip campaign, integrating storytelling in your contents, and crafting a compelling offer, you can keep your subscribers engaged, increase your conversion rates, and drive more sales.