Believe it or not, 60% of firms are currently actively employing social media videos for digital marketing, as per a recent research report. Therefore, there is a good likelihood that your rivals are using social media video advertising already — to market their goods, promote their business, and increase traffic to websites. Why shouldn’t you […]
About Roger Sterling
A digital marketing poster.
Entries by Roger Sterling
Data virtualization is the process of creating a virtual version of data that can be accessed by computers. It can be used to simplify data management by providing a single point of access to data that is stored in multiple locations. Data virtualization can also be used to improve performance by reducing the amount of […]
Did you know that employee engagement is a marketing tool? It’s true! Employee engagement measures how connected employees feel to their work and their company. By keeping your employees happy, you can keep them motivated to do their best work and help promote your company in a positive light. To give you further information, here […]
There is no denying that the business world is very competitive at the moment. The fact that 94 percent of businesses are investing in competitive intelligence tells you that companies are looking for every edge they can get. One area whereby you can really gain an edge and set your business apart from the crowd […]
Modern software provides many opportunities for both managing workflows and organizing personal digital space. Imagine what would happen if you had to install all the programs on your computer. What processor power and how much memory for your tasks would you need? Thanks to the labs cloud, you can use the software as well as […]
Did you know that the effectiveness of solar panels has to do with orientation and placement? There’s so much to learn about solar panels that many don’t know. How do solar panels work, and are they worth it? It can be overwhelming to decide this, but it doesn’t have to be. Check out this beginner’s […]
Google reveals that 89% of successful businesses say anticipating customers’ needs and providing assistive experience along the customer journey is crucial for growth. It further states that 92% of leading marketers believe using first-party data continuously will help businesses understand what customers want. Today, many thriving organizations don’t build their brands based on guesswork but […]
Fashion marketing is about more than just making pretty pictures or flashy videos; it’s a strategic approach that includes events like trunk shows, media relations, and social media contests to spread awareness of an apparel company. If your clothes are as good as you say they are, then it’s time to show the world! Fashion […]
Computers are ubiquitous these days. Most of us have at least two that we use on a daily basis: a work computer as well as a personal computer. Not to mention, of course, our mobile devices all serve as tiny (or not-so-tiny) handheld computers for use wherever and whenever we choose. However, what’s sitting behind […]
It’s no secret that energy is a hot topic, and for good reason. Rising costs and the imminent climate crisis mean that cutting back on energy use is becoming a higher concern for businesses and individuals alike. Websites have an important role to play in this discussion, as data centres are projected to contribute 1% […]
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