If you run your business website with the aim to rake in leads and sales, traffic is probably your #1 concern. You may have heard that organic traffic is the lifeblood of your online presence. But is it really what it’s cracked up to be? In short, yes. Keeping in mind that people use search […]
About Roger Sterling
A digital marketing poster.
Entries by Roger Sterling
Nothing conjures more dread in workplace managers than the notification of a scheduled audit. To prepare for a review, managers must compile data and participate in extensive interviews during a SOC (Service and Organizations Control) check. Service organizations have access to sensitive information, and SOC audits ensure that this information is stored securely within an […]
Ecommerce is like the new oxygen for any individual or enterprise that wishes to survive in the 21st century business scene. The internet has totally revolutionized how we live, and more and more people are carrying out most of their activities online like working, shopping, communicating, and studying and so on. If you feel ready […]
Every digital market in the world has one common point of interest, and it is rank one on the engine results page (SERP’s). The level is highly valuable as it would show your website or blog in the first position. The complete first SERP is significant assets, but the first position is exclusively relevant. Getting […]
If you have taken the big decision of bringing your business to the online world, you might have also selected the SEO agency for the ranking job. London has some reputable SEO companies that are ready to offer exceptional on-page and off-page SEO services to satisfy their clients. While every company claims to provide the […]
There are specific marketing methods and channels to use for lead generation when targeting customers. However, when it comes to business-to-business (B2B) lead generation, the tactic and strategy look quite different. Social media and innovative communication applications have changed the way businesses are targeting consumers in today’s digital age, but for B2B marketing, and specifically […]
DDoS attacks have increased in frequency, and also have evolved to be more advanced and sophisticated than ever. A basic volumetric DDoS attack involves overloading an IP address with a large volume of traffic. However, there are other types of DDoS attacks like the flood attack, where the server is flooded with requests, and there […]
In order to provide an intuitive, enjoyable and engaging experience to users, you need to test and refine your efforts according to the input of real people. User recruitment is a core part of UX testing, yet it is easy to overlook just how vital it can be to determining the value of the outcomes […]
Today, small businesses, particularly those that have only started in the business industry, are facing serious challenges. One of these, in particular, has to do with marketing. Unlike in the past, there are now new marketing trends, all thanks to the coming in of new technology. This is precisely how digital marketing came into existence. […]
Given the constantly changing cyber threat landscape, the demand for experienced cyber security consultants grows. What do cyber security consultants do? Before we rush into listing the aspects, let’s first define what are the duties performed by consultants. Basically, cyber security consultants help organizations to prevent and battle security threats through their expertise in networks, […]
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