In 2021, cyber security is as important as ever. Threats towards businesses are growing at an alarming rate, which is why having a robust security solution in place is crucial for any company. Over the years, there have been cases in which businesses have faced significant fines as a result of their system being hacked. […]
About Roger Sterling
A digital marketing poster.
Entries by Roger Sterling
Artificial Intelligence has a profound impact on digital marketing strategies. This has become irrefutable in the past decade. AI has revolutionized how we target our audience on the Web. Artificial Intelligence has a profound impact on digital marketing strategies. This has become irrefutable in the past decade. AI has revolutionized how we target our audience […]
Growing a startup is hard. But sustaining growth is even harder, especially in today’s times. With the global business community hit hard by the ravaging pandemic, 92% of small businesses felt the need to reinvent themselves to float during the tide. The problem is finding leverage to growth hack your systems that can be flexible […]
It’s normal to avoid renting office space at the beginning of a business, but some put it off for too long. While providing an office environment can be expensive, the benefits are more than worth it, and before long, you’ll quickly see that expense as a necessity. Here’s why an office environment is so beneficial. […]
As schools and colleges around the world have been forced to transition to distance learning in response to the pandemic, a variety of terms connected to it are also being increasingly used. Distance learning, e-learning, blended learning, online learning – these are all different terms to describe ways in which you can pursue education remotely. […]
There are many cybersecurity risks online. There is the threat of malware, phishing, and many other challenges. As technology increase, additional measures are being taken to collect data. It is more than just using a good measure to stay safe online. There are many things that can lead to potential harm. Some good cybersecurity measures […]
Longines may not be the most popular Swiss watch manufacturing brand in the market. But it certainly is a firm with a long and rich history. Since Auguste Agassiz founded the company in Switzerland in 1832, it has released many wrist and pocket watches that many people have loved. Even the world’s most popular genius, […]
Even with a solid content marketing strategy for your business, it can still be difficult to generate customers if your message fails to engage. You may have all the right platforms in your arsenal, but to get people interested in your brand, it matters to develop content that your target audience will find interesting. Without […]
No matter what field your start-up company is in, you will need to get pretty well acquainted with different types of marketing if you want to stay ahead of the curve and promote your products or services. Marketing can take on many forms, and each marketing field is suitable for a different niche application. Here […]
One of the key challenges in running a salon business is attracting new customers. There are more than 80,000 hair salons in the US alone, and it can be very difficult to stand out amongst your competitors to win potential clients’ attention. With that being said, here are some marketing ideas you can use to […]
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