Stories forge strong connections between people and ideas. According to Psychology Today, stories engage the right side of the brain, which stimulates the imagination and allows people to feel that they’re a part of the narrative. When you’re selling your product or service, in marketing, it’s often important to use stories to connect with your […]
About Roger Sterling
A digital marketing poster.
Entries by Roger Sterling
The most successful brands are the ones constantly reborn. It looks like they just developed their new product, shared a pioneering idea, or started a new branding strategy, their teams are already working on how they could improve even more. They make changes even before it might be necessary. In some cases, they could start […]
Every business has to excel when it comes to search engine optimisation or SEO. This is the key to having a successful website and one that reaches customers. However, if you are familiar with SEO, you will know that it is not as easy as it sounds. You have to have a great marketing strategy […]
The rapid pace of technological innovation has come as a surprise to many, and even technologists are struggling to wrap their heads around the latest industry innovations. Technology has had a disruptive effect on almost every sector of the economy including retail, hospitality, travel, finance, sales, and real estate. Disruptive digital products have forever changed […]
Technology has changed our lives in so many ways. The impact of technological advancements is evident and has been a significant contributor to an innovative change in our lives. It is being adapted to make leaps in various fields like communication, medicine, travel, and every other possible aspect of human life. Someone needs to be […]
In regulated industries, quality isn’t just important, it is mandated. In these industries, products that don’t adhere to a certain quality standard are very likely to do harm to a consumer if that product becomes ineffective or has design flaws. In the case of many of these products, the consumer generally isn’t able to tell […]
Are you planning on branching out and starting your own law firm? If so, you are likely experiencing a range of emotions – there is the excitement of getting the idea off the ground, but also the apprehension about crashing and burning. Unfortunately, while law school prepares you to be a professional lawyer, it does […]
Creating powerful and insightful content and not promoting it on social media is like building a house no one’s going to live in – it makes no sense. Social media has become an integral part of effective inbound marketing and should be taken seriously if you really want your business to stand out from the […]
Because of today’s landscape, the global marketplace has become more digital as technology rapidly evolves. All businesses feel the importance of digital marketing day by day as customers choose to buy products and services online. Experts from Online Marketing Gurus: digital marketing agency believe that digital marketing is highly complicated. It would be best to […]
There are a lot of different threats online that CSPs have to know what they can do to protect themselves against. With your data becoming more valuable than ever before and scams and tricks becoming more sophisticated, it can be hard to ensure that your network and services are secure. The first step in preventing […]
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