Entries by Roger Sterling

The Impact Of Blockchain Technology In Digital Marketing

As we already know, digital marketing is a crucial element for every business today. Promoting your business and products along with services is of the utmost importance since digital marketing is the best and the fastest way to promote your business. Promoting your business with digital marketing will bring significant benefits to your company, and […]

5 Key Factors to Consider When Establishing a Start-up Budget

Budgeting for a start-up that doesn’t exist yet can be quite the challenge, especially for a business owner who doesn’t have a great deal of experience operating within a specific industry. Fortunately, there are certain aspects of business budgeting that are relevant in almost all endeavours, so you don’t have to be a specialist to […]

PBNs and Their Role in Ranking

The topic of Private Blog Networks is a bit of a grey area when it comes to Search Engine Optimisation (SEO). It has been in vogue for several years now and has also seen divided loyalties of SEO experts. Some believe PBNs to be an out and out black hat SEO strategy, used to tweak […]

SEM vs SEO: What’s the Difference?

There are over 63,000 searches on Google every single second. If you’re trying to be the first answer for one of those searches, you need to make sure you’re working on SEO.  But can marketing give you a boost? That’s where SEM comes into play. Many people use SEM and SEO interchangeably, but that’s not true. […]

Top 5 Best Search Engines in the World

How does one determine if a search engine is good? For starters, you might say that you’re using a good search engine if it gives you relevant results and doesn’t invade your privacy. Having a good search filter system might also be one criterion. The online world is filled with incredible search engines, and we’ve […]