Entries by Roger Sterling

3 Tools That Your Small Business Should Be Using

With the USA being home to tens of millions of small businesses, it truly is the land of opportunity. However, starting a business is not always an easy task. In fact, it can be incredibly difficult and many businesses actually ail within the first few years of operation. Now this isn’t trying to discourage anyone […]

How to Increase Website User Engagement

One of the objectives of most websites is to get users to engage. However, the reality is this isn’t always easy to achieve for a number of reasons. It could be because of some blindsight on your part, such as not organizing the content on your page in a user-friendly way or having one too […]

6 Content Marketing Trends You Need to Follow

The internet is on a daily basis increasing in population, and this includes website owners and content creators, making the internet one of the richest source of information. The best part is that anyone can participate in creating content in many ways, the most common being owning a website. In that case, it is clear […]

6 Must-Have Tools for SEO in 2018

Let’s face it. Your business in 2018 is nothing without search engine optimization. Everyone is doing it, and there’s a good reason behind it. SEO helps your website become discoverable. But with more than 1.5 billion websites, it’s hard to stand out. We are looking for ways to up our SEO game. One thing we […]

5 Marketing Activities To Outsource Now

As a busy e-commerce team time is your most valuable asset, but piling on the hours and working harder is not really working smarter. Here are 5 activities you might find more effective to outsource. 1. Curating Content Keeping the top of your sales funnel filled with potential leads means engaging in content marketing around […]

The Importance Of Franking Mail

Franking mail has been in existence for the last two to three decades. Initially, a restricted form of franking privilege was formed in 1660 under the British Parliament; whereby the General Post Office was established. By the end of the 19th century, the post office was already famous in Britain. In the United States, the […]

6 Must-Have Elements of Any Small Business Website

There are millions of small businesses within the United States. Over 22 million of those small businesses manage to stay operable with no employees. Regardless of the size of the business you operate, you absolutely must have a website. More people than ever before research a company online before visiting the physical location or making […]

How to Protect Your Business from Data Loss

Server failures and other types of data loss can cost you years’ worth of data. Worse yet, it can disrupt your business. Data loss could put the business’s survival at risk, since your customers are upset, you lack the data to prove your side in tax disputes, and you could be sued for your failure […]

Top Tips to Improve Your Online Conversion Rate Significantly

Everyone follows a certain decision making process regardless of the product or service s/he is about to purchase. Although this process might vary depending upon the effects of the decision, considering that there is monetary investment involved, almost every customer on the Internet does a fair amount of research into the product/service a company offering […]