Entries by Roger Sterling

Stop the Exploitation of Freelance Illustrators

Whether you have always had a passion for graphic design or you have recently joined a UX design agency, understanding the exploitation of freelancer designers and illustrators is essential before entering the industry as a professional. The exploitation of designers in all mediums has been prevalent since the dawn of time. Unfortunately, individuals in need […]

4 Tips for Marketing Your Vehicle Fleet

Marketing is something that all business models need to perfect, and fleet management is no different. Just as with other sectors, the modern fleet operator needs to maintain high-quality relationships with clients alongside the basics of fleet management. However, marketing has dramatically transformed in the last decade, so if you’re operating a vehicle fleet and […]

3 Easy Tips to Get Your Mobile Site Optimized for SEO

With more than half of all Google searches happening on mobile devices making sure your site is mobile-friendly is critical. How to go about that is pretty straightforward. We have put together the top three tips to set up and optimize your mobile SEO. Tip #1 – Make sure your design is responsive Your customers […]

5 Insane Methods for Engaging Email Subscribers

Successful email marketing begins with one thing: a high-quality email list. But you don’t just need subscribers. You need highly engaged subscribers. People who will take time to read your emails, click on your links, and hopefully, make a purchase. But how do you keep your subscribers engaged? It’s not that hard. It’s just giving […]

6 Effective Lead Generation Strategies for SAAS Business

Getting more leads is one of the most important aspects of marketing, yet it is also a very challenging process with how saturated the market is nowadays. Arguably, the challenge is even clearer in the SaaS industry, since the market is relatively niche with a relatively small size. So, how effective your lead generation can […]

Why EPS Formula Is Helpful When Judging Stocks To Invest In

Earnings Per Share refers to a company’s profit that’s allocated to each outstanding share of a particular common stock. It indicates the company’s overall profitability, making it easier for investors to project if they’re performing well, or could be facing some serious challenges. Earnings Per Share (EPS) addresses two primary issues; the total amount of […]

Five Tips on How to Market Your Business Online

The ever-growing number of businesses online means driving traffic towards your own business could be a tall order. You need to have a properly designed plan of how to market your brand. Most new entrepreneurs think of marketing in terms of an expensive budget. This general thought means that startups don’t stand a chance in […]