Entries by Sterling King

Why You Need a Landing Page for Higher Conversions

In a nutshell, landing page conversions are the most critical part of your sales funnel. This is especially true if you are paying per click for ads on Google. This may seem obvious and intuitive  – but it isn’t for everyone.  If you are only paying for actual clicks on your advertisements which then proceed […]

The 8 Best Software and Tools for Businesses in 2020

For many business owners, choosing the right software and tools that will take care of the tedious details seems like one of the most difficult tasks. The market is filled with awesome products that help streamline business processes, thus letting you focus on more important things, which makes the decision even more complicated.  And still, […]

Tips To Get Your Credit Inquiries Removed

Every loan or credit card application is registered as a credit inquiry in your credit report. Whenever an inquiry is made it gives access to the lender to your credit report. A number of inquiries impact your report for a period of time then it is removed.  Firstly we need to understand the type of […]

Data Protection Laws When Conducting A Remarketing Campaign

Remarketing (sometimes referred to as retargeting) is used to create personalised ad campaigns that target users who have already visited your site or content. The idea behind remarketing is to advertise to users that have already engaged with your brand or have already bought products from you, therefore are more likely to convert to more […]

Five Advanced Techniques To Boost eCommerce Sales In 2020

The eCommerce market is as big as ever. With retail eCommerce sales amounting to 3.53 trillion U.S. Dollars and e-retail revenues expected to grow to 6.54 trillion U.S. dollars by 2022, the market is showing no signs of slowing down. The number of retailers offering products online is growing at an extremely fast rate which […]

Google Reviews: 4 Ways To Manage Online Customer Engagement For The Benefit Of Your Business

Customer experience goes far beyond the buying process and sales journey because customers expect that products and services should always meet their needs and wants. For marketers, online customer engagement is one way to bring customer satisfaction to the highest level, greatly benefiting the business. Online customer engagement refers to all efforts and strategies applied […]

4 Tips For PPC Competitor Analysis

Assessing how the competition is handling its PPC (pay per click) advertising endeavours can lead to more success in your own campaigns, but how can you go about this without making a whole heap of extra work for yourself? These tips will set you on the right path to optimal PPC competitor analysis. Choose the […]

Tips To Help You Improve Your Social Media Strategy

Social media is the perfect outlet for getting in touch with your target market. Consumers are spending a lot of time on these channels. They want to interact with, and learn more about, their favorite brands through these mediums. You may be on social media currently, but maybe you’re not taking advantage of all it […]