Entries by Sterling King

Google Still Using PageRank After 18 Years Of History

It was about a year ago when Google removed the PageRank from its toolbar and all of the SEO world went into chaos (metrics-wise). However, while all were RIP-ing the public PR access, Google was known to still be using it on the back-end. Gary Illyes from Google confirmed that they are still doing that […]

The New Penguin 4.0 Is Here – Everything You Need To Know About It

On September 23rd, Google finally confirmed that Penguin 4.0 has arrived. Will there be another SEO apocalypse now that the blue-white creature has received an update? No, there will not. The previous Penguin 3.0 only affected less than 1% of U.S./U.K. searches which is about 12 billion queries. Now, I won’t go into details as […]