Entries by Sterling King

How SEO Provides Benefits To Small Businesses

Today, small businesses, particularly those that have only started in the business industry, are facing serious challenges. One of these, in particular, has to do with marketing. Unlike in the past, there are now new marketing trends, all thanks to the coming in of new technology. This is precisely how digital marketing came into existence. […]

6 Things to Consider When Choosing the Correct Cyber Security Consultant for Your Business

Given the constantly changing cyber threat landscape, the demand for experienced cyber security consultants grows. What do cyber security consultants do?  Before we rush into listing the aspects, let’s first define what are the duties performed by consultants. Basically, cyber security consultants help organizations to prevent and battle security threats through their expertise in networks, […]

4 Key Components to a Successful Online Store

Are you looking to build an online store but feel like you’re not sure where to start? You may already know the product or service you’d like to offer, but other than that, you’re drawing a mental blank. For first-time online entrepreneurs, this is a common problem and it is often visible when users see […]

4 Things to Consider Before Scaling Your Business

People often describe kids as “growing like weeds.” Parents are no strangers to the struggle of discovering the clothes that fit their children just right last month have already become too snug. Businesses experience similar rapid spurts of growth —to find what worked well for operations a month or a year ago now confines their […]

Digital Marketing: A Lesson from Twitch

Launched nine years ago, Twitch entered a world that was unprepared for its potential. In 2011, digital marketing was a field rapidly evolving and emerging alongside the booming tech industry. From virtual reality, to live streaming, to cryptocurrency, leading entrepreneurs worldwide scrambled not only to understand the potential growth in the tech sector, but to […]

6 Ways to Promote Your Restaurant Business Online

We eat with our eyes, this well-known saying has never been more relevant than it is today, and this is great news for restaurant owners, especially those who are thinking of promoting online.  Due to the increasing popularity of social media platforms such as Instagram, promoting a restaurant, especially one that’s instagrammable, has never been […]

5 Ways How to Get Paid More for SEO Writing in 2020

Nowadays, earning good money from SEO writing is not as easy as it was several years ago. Simple content tweaks and manipulative strategies no longer work. To succeed as an SEO writer in 2020, you need to be calculating, smart, and in tune with what Google and other search engines require. If your goal is […]

History of Demand-Side Platforms (DSPs) and the concept of Voluum DSP

The revolution of technology brought a whole new dimension to old school marketing that involved techniques like identifying target markets through market analysis and market segmentation as well as understanding consumer behavior and advertising a product’s value to the customer. Modern marketing employs the same techniques but with a different procedure which has helped businesses […]

Top 5 Tips for Generating Leads on Your Website

Today, in the world of constant technological advancement and ubiquitous  information technology, having a functional website for a business is not a choice but a necessity. However, having just any site is not enough. Your company needs a website that provides a positive appearance, meets your target audience’s needs, generates quality leads, and converts them […]