The New Penguin 4.0 Is Here - Everything You Need To Know About It

The New Penguin 4.0 Is Here – Everything You Need To Know About It

On September 23rd, Google finally confirmed that Penguin 4.0 has arrived. Will there be another SEO apocalypse now that the blue-white creature has received an update? No, there will not.

The previous Penguin 3.0 only affected less than 1% of U.S./U.K. searches which is about 12 billion queries. Now, I won’t go into details as to what Penguin is – we should all be aware by now. But, I will tell you everything you need to know about the new Penguin 4.0.

Penguin 4.0 Is Real-Time

As most of you probably know, in the past, if you were penalized by Penguin, you’d have to fix the problems and then you’d have to wait for the algorithm to refresh before you can see your website back to where it should be in the SERPs.

This created a lot of problems for webmasters (obviously) and it just couldn’t go on like that. According to Google:

Once a webmaster considerably improved their site and its presence on the Internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.

However, Penguin 4.0 is real-time meaning its data is refreshed constantly so any changes made to a website will affect its performance as soon as it is crawled again and re-indexed.

So, if God forbid, you get some penalty from Google concerning backlinks, you will now be able to fix that problem and very quickly bring back the performance of your website.

Penguin 4.0 Is Now Fair

Previously, if a website was found to have a lot of spam backlinks and backlinks of low quality, its rankings would have been burned down into oblivion.

Penguin 4.0 however is more fair. It will now devalue the rankings of the pages that those low quality backlinks point to or simply ignore them rather than destroying the entire website.


Basically, these 2 updates are the most significant in Penguin 4.0. We all understand why the first one is amazing and as for the second one, it means that negative SEO has gotten almost impossible to do and it also means that automated link building (like GSA SER) has gotten safer, but harder.

We’ll have to do some tests but if what Google is saying about Penguin 4.0 is just as it is, that means that blasting a page with a lot of low quality backlinks probably won’t hurt its rankings at all, but it will also be very hard to influence them in a positive way either.

10 replies
  1. Paul
    Paul says:

    Does that mean that PBN, web 2.0 PBN, Buying links etc … All this risky tactics, are now less riskier ?

    The only risk is that they would not affect at all rankings ?

    So this penguin update is like a surrender of Google against black hatter rights? Like they could not filter black hat and white hat, leading to wrongly penalizing white hatters ?

    • Doncho Karaivanov
      Doncho Karaivanov says:

      Hey Paul,

      Let’s just say that lower quality links have a smaller chance of influencing (positively) rankings and basically no chance of influencing them negatively. Of course, that is if what Google is saying is true.

      PBN links (if done right) have nothing to do with low quality and Web 2.0 links are the same so everything is basically moving towards higher quality. Lower quality will be flat out ignored.


  2. siddhesh
    siddhesh says:

    hi inetsolutions..
    One of the page on my site hit by penguin 4.0 all ranking from that page is gone. Previously my kwd on 2 -3 page of google.
    On sept 23 my ranking gone but my other kwds targeted by other page are still ranks at 2-3 spot.
    Now how to recover that specific page from penguin algorithm.
    P.S: anchor text is normal and most of them are branded term.
    1week ago i orederd some pbn links they are not good quality and they are not detected by google WMT.

  3. Noemi
    Noemi says:

    Excellent post however , I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Thank you!


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