The topic of Private Blog Networks is a bit of a grey area when it comes to Search Engine Optimisation (SEO). It has been in vogue for several years now and has also seen divided loyalties of SEO experts.
Some believe PBNs to be an out and out black hat SEO strategy, used to tweak website rankings on the Search Engine Results Pages (SERPs), while others believe it to be a grey hat technique. No matter what the opinions might be, PBNs have been serving as one of the most effective SEO strategies since its inception and continues to do so even to this day.
This article attempts to investigate the role that PBN has to play in establishing site authority and nudging it to a better ranking on the SERPs.
An Introduction to PBNs
A PBN or Private Blog Network, like its name suggests, is essentially a network consisting of websites of high authority. The links of all these websites point towards your money website, or the main website (for which you wish to rank), so that Google can judge the money website’s authority based on the number and quality of backlinks and put the site to a decent ranking on its SERPs.
This is how PBN works in a nutshell. An important thing to remember about Private Blog Networks is that all the websites that it contains within its network are made from scratch only for the purpose of ameliorating the ranking of the money website, and must therefore, be done with the utmost caution and perfection. Google is the smartest search engine for a reason, and it is not easy to outwit it.
Therefore, you must tread carefully. The websites included in a Private Blog Network are built on expired domains because they serve as brilliant sources of linking back to your money website.
The Role of PBNs in Ranking
It is 2019, and we already know how important it is for websites to acquire good ranks on the SERPs. Without a decent enough ranking, websites cannot grab the kind of attention it requires to further its business, nor can draw traffic. People are quite busy with their lives, which is why they want their search results to be quick. Not many people would go beyond the first page of the search results.
Therefore, it is mandatory that your website is at least ranked by Google on page one, if not in the topmost rankings. A well built PBN network does precisely that for your money website. It ensures that your money website gets the optimum visibility from your target audience by conforming to Google’s metrics for ranking. We are now going to look into the factors that make PBNs a favourite when it comes to ranking.
Tabs on the Backlinks
Since PBNs involve making a number of websites whose moot point is to link to your website and enhance its ranking, it gives you immense authority over controlling the backlinks. You can check the quality of the backlinks, see to it that they are made at regular intervals and even control the quantity.
Having high authority backlinks for your website is one of the most crucial aspects of ranking on the SERPs and PBN gives you total control over this dimension. It is, thus, oddly empowering!
Ease of Management
Link building is a gruelling process. But you cannot hope to acquire a good rank on the SERPs without it. Therefore, many SEO experts opt for the PBN strategy to save themselves all the effort they have to put into organic link building. Networking, email outreach, guest posting and a host of other white hat SEO strategies might be the best and the safest way of ranking. However, they are arduous processes and require way too much patience from a webmaster.
PBNs save all the effort and time and make it easy for the money website to rank because all the metrics that Google has for the ranking of a website come from your own PBN.
It Is Not on the Other Side of Ethics
SEO analysts might be apprehensive about the ethical nature of Private Blog Networks. But be informed that they are not a black hat SEO strategy and are not exactly unethical.
They are extremely useful if you know the exact ways of going about them. Almost every SEO agency, like T-RANKS, uses the technique of PBNs to improve rankings; and therefore, they have a firm and loyal client base to flaunt of.
Private Blog Networks might raise quite a few eyebrows in the world of SEO. However, once you use them, you will never want to resort to any other technique. While it is always advisable to seek for white hat organic link building strategies, PBNs are smarter and faster in their approach.
It might require you a little effort and time initially when you are just beginning. But once you get the hang of working with it, there shall be no other SEO technique good enough for you.