When social media first came to the public’s attention, it was purely for fun and for personal use. However, over time this has changed, and now social media is an accepted and expected form of marketing for all businesses. There is so much potential when using social media for your business that those businesses that don’t have one are truly missing out on what could be massively increased sales. Here are just some of the reasons why having social media attached to your business is not only a good idea but crucial for growth.
Increased Brand Awareness
Research has shown that around half of the world’s population subscribe to at least one social media platform, and many subscribe to more than one. Therefore, it makes complete sense that if you want to show your product to as many people as possible, you should do so in the place that they congregate – on social media.
Simply posting information on Facebook, Twitter, Instagram, or any other social media platform is not enough though. You need to build up a following so that your posts are shared far and wide, and more and more people see them on a regular basis. When this happens, your brand and ethos are what stick in people’s minds, and when they need whatever it is you produce, they will immediately come to you.
You might even consider boosting your posts by paying for them to have a larger reach. This will depend specifically on your marketing strategy and budget and is not always necessary when you have shareable, relatable, informative content.
Find The Right People
Not only can you show your company to those who might want to spend their money with you, but you can also make it well known amongst those looking to be hired. Again, using social media to advertise a vacant position means that you can target exactly the people who you know would be able to fulfill the role. This saves time and money and will ensure that you find exactly the right person for the role. You can make your candidate search extremely specific, asking that they have experience of certain programs such as CircuitStudio Powered by Altium, Quickbooks, Sage Line 50, or Joomla, for example. Or you can only advertise the position to people in a certain geographic location. There are various ways you can create a targeted recruitment ad, and it will help you to find the ideal employee.
Beat The Competition
Since so many companies choose to create a social media account these days, if you don’t and your competition does, you will quickly fall behind and lose customers to those with a greater reach who have created more awareness of their brand. On the other side, if you have a social media presence and your competition does not, you will automatically win more business.
There many not be much chance to show your business’s human side on a day to day basis, especially when people are simply buying from your website and everything is automated. When using social media, you will have the chance to show that there are real human beings behind the screen, and that they can help with whatever query is sent their way.
Showing that real people are behind everything can be an important marketing tool as it helps potential customers make a decision to buy; people like to buy from people, after all.