How to Increase Website User Engagement

How to Increase Website User Engagement

One of the objectives of most websites is to get users to engage. However, the reality is this isn’t always easy to achieve for a number of reasons. It could be because of some blindsight on your part, such as not organizing the content on your page in a user-friendly way or having one too many pop-up ads. The good news is that these potential problems likely have solutions if you take the time to evaluate them and see how you can make your website better. If you’re looking for ways to improve user engagement, consider trying the below tips.

Use Strong Calls to Action

One of the last things you should do is assume that users know what to do when they get to your website. This is where calls to action come into play as they tell your users what to do and how to engage. For instance, if you want them to sign up to your mailing list, then you may want to put a ‘sign up here’ notice somewhere at the top of the page where they can see it. When developing a call to action, you need to have your target in mind. In addition, make them bold and easy to read so they don’t get lost in the rest of the content. It has also been said that numbers help make them more appealing, so use them in relation to price, number of subscribers and anything else that’s relevant.

Make Sure Site Loads Quickly

Another way to increase website user engagement is to make sure your site loads quickly. If it’s continuously loading slowly, it isn’t likely that users will be motivated enough to engage in the way that you want. To speed up your site, consider looking at the VPS hosting packages on This should eliminate the occurrence of downtime and users leaving your page earlier than you’d like. Also, try making sure your images aren’t too heavy by optimizing them for the web, getting rid of unnecessary text and compressing your content.

Social Media Integration

To get visitors to engage with your site, you should integrate social media into your content. Seeing as social media happens to be so popular in this day and age, it’s a way of getting your content shared and increasing the chances of virality. However, they can’t interact with your social media and share your content if you don’t make the options available, so make the social media share icons are both visible and clickable on your website.

Try Incorporating Video

Additionally, video is becoming an increasingly popular way of consuming content. You should, therefore, think about using more of it on your website if you want users to engage. Think about how you can use video as a communication tool as well as to share valuable information. Don’t forget to reduce the size in any way you can so that it doesn’t slow your website down.

Getting users to engage on your website isn’t an impossible task. It is something you can do effectively if you pay attention to your user’s needs and look for ways you can meet them. In light of this, following some of the tips mentioned above should give you the results you want.