Online shopping has come a long way. Now not only are people more accustomed to is, online shopping has become easier than ever before. Considering there are more phones out there than people, it’s no wonder. How easy is it to order something online when you need it, as you need it? Not only does online shopping provide more opportunities for buyers, but it also provides more opportunities for startups and small businesses. Making your online store into a hit, however, is not easy. There are millions of active sites out there, which means you need to follow this guide to help you turn your online store into a huge hit.
Perform a Website Audit
The first step to making your website into a hit, is first to ensure that it is perfect for both search engine algorithms and for users alike. To do this, you will first want to conduct a website audit. Old pages, outdated information, broken links, and even old SEO efforts could all be holding your website back from being absolutely incredible.
Analyze Other Successful Stores in Your Niche
The next step you will need to take – before you ever make a single change to your website – is to go through your competitors. Seeing how successful Shopify stores have set up their websites can help you make great design choices in the future. Create a list of your favorite features and have those on hand. Between your website audit and your wish list of features, you have everything you need to start improving your website.
Make Improvements from the Code Up
Once you know what you need to change and how you want your site to look, it’s time to start making changes. The best way to do this is from behind the scenes forward. Go into your CMS and delete all unnecessary pages and update all content so that it is current and relevant. Then you can work on the front pages and change the theme, layout, and visuals so that it looks great, functions well, and has everything on-site that search engine’s need to rank you highly.
How to Market Your Store
Once you have your website exactly how you want it, meaning it looks great and is optimized for search engines, then all you have left to do is market. Social media and paid advertising need to work in conjunction here. You can create a booming community of repeat sellers online entirely through social media, but it is important to remember that to achieve this community you will have to prioritize organic reach and influence. To achieve this, try commenting on other posts in your demographic. Share user-generated content, ask questions, hold polls, and organize giveaways. The more effort you put into organically growing your following, the more likely your followers will turn into customers.
Ensuring Customer Satisfaction
From there, just remember to provide great customer service to every single follower and customer. Answer questions promptly, deal with complaints generously, and you will grow and become a success in no time.