How to Make a Fashion Marketing Video for Your Clothing Brand
Fashion marketing is about more than just making pretty pictures or flashy videos; it’s a strategic approach that includes events like trunk shows, media relations, and social media contests to spread awareness of an apparel company. If your clothes are as good as you say they are, then it’s time to show the world! Fashion marketing is a great way to get your brand to new customers.
You’ve got a great product, excellent customer service, and an awesome sales team. You know that your clothing is of excellent quality, but how do you get new customers to notice your business? The average person probably doesn’t have time to search the web for the best deals on stylish apparel, so how do you create demand?
This article will explain how to make a fashion marketing video that will help your clothing brand gain interest and make sales.
1. Get the Right Footing
Before you get started with your fashion marketing video, you need to have a strong foundation. You need to have a business model that makes sense and generates revenue. In order for your fashion marketing video to be effective, it needs to be related to the product you are selling. If your video is about running shoes and your brand only sells dresses, then it’s not really relevant and will ultimately fail. Think of all possible angles that relate to the purpose of your fashion marketing campaign and then pick the best one.
2. Make it Memorable
Do this by coming up with a catchy, memorable title. Make sure the title reflects your fashion campaign. For example, ‘How to use fashion to reverse global warming’ or ‘Clothing that will make you popular.’ Come up with something that really resonates with your target audience. If you’re making a fashion video for a local clothing store, then come up with something catchy that reflects your location, like ‘Hip Hip Hooray! It’s Time for Summer Sales in St Louis.’ Once you have the title sorted, you can easily make compelling videos using an online video editor. You can also choose templates and images according to your needs.
3. Choose a Form That Works Best for You
The type of fashion marketing video you create will depend on the product and the company behind it. If you want to create a fashion video that only focuses on one product, then create it as a direct response video. A direct response video is generally made in the form of a skit. A skit is an example of scripted television or YouTube video in which a character sips on a martini and talks about your product/company/service. Direct response videos are more effective with products that are inexpensive and have high demand, like clothing brands. If you want to create a fashion marketing video that contains multiple items from multiple brands, then create an explainer video. An explainer video is generally made in the form of a narrated slideshow or tutorial showing products or processes involved with making those items. An explainer video is better with products that are not easily identifiable, like a generic clothing brand.
4. Pick the Right Person to Play the Role of the Fashion Marketing Video Lead
You’ll want to pick an experienced person to play the role of the fashion marketing video lead. This person will be responsible for making sure that all the information in your video is accurate and well-documented. This person will be calling suppliers, doing research, and cutting product shots for your video if needed. The lead should be totally comfortable telling a story and have good voice projection as well as be able to spin a witty line or two (or five).
5. Get a Good Crew Together
To create a fashion marketing video, you need people that are adept at producing the film, shooting video, and editing. There are other aspects to consider as well when choosing your crew for your fashion marketing video. If you’re doing a fashion video that includes more than one brand of clothing, then you’ll want to hire someone with knowledge of each brand. If you’re doing a fashion video that is an explainer style video, then know that they require more effort because voice-overs take longer to produce. You will also want to get someone who is comfortable working with footage on the computer since this type of fashion marketing video requires special software and graphical design work.
6. Know Your Audience
Know your audience. Create and promote a fashion marketing video that speaks to your customers in the language they speak. Witty, clever videos will do well with young people, while more serious videos do better with older generations. If you’re trying to sell a new brand to women, then show them what they can wear this summer. If you’re trying to sell project work clothes to men, then show them how their jobs are made easier by using your products. Think about what will resonate with your target audience and then make it happen!
7. Make it Personal
Make your fashion marketing video personal by sharing stories, images, and experiences of you and your company. Show the world that you are a person, not just a clothing brand. This will help your customers connect with you and feel like they know you and your company. People seek out people they can trust, and this is especially true when they are buying something. If they trust your company, then they are more likely to purchase from you because they know that the products will be of good quality.
8. Tell Your Story
You have to create an amazing video to make sales or even interest in your fashion line, and all you need to do is tell a small part of your story so that people get an idea of who you are, how long you’ve been in business, and what makes your business unique.
If you keep these tips in mind when creating your fashion marketing video, then production and distribution will be a lot easier and more profitable. The fashion industry is competitive, so the quicker you can start promoting your product, the better. We hope these tips and techniques will help you create a fashion marketing video that will be able to generate attention and bring new business.