The Lack In Organic Traffic Can Be Harmful To Your Business: Here’s Why
If you run your business website with the aim to rake in leads and sales, traffic is probably your #1 concern. You may have heard that organic traffic is the lifeblood of your online presence. But is it really what it’s cracked up to be? In short, yes.
Keeping in mind that people use search engines to look for practically anything these days, organic traffic is vital for the success of your business online. It is way more important than paid traffic or the traffic you gain from social media networks. And reason is simple: Organic traffic is your ticket to consistent influx of high quality leads.
This is why losing organic traffic could hurt your business. But before we dive in to figure out why and how lack of organic traffic affects your business, let’s give you a quick primer on what it really means.
What is organic traffic?
Organic traffic is the traffic that your website receives from search engine results pages (aka SERPs) on Google, Yahoo, Bing, or other search engines. In other words, it is the traffic based on the relevance of your site to the search terms that people are using to look for products and services related to your business or industry. It is the type of traffic that you get “naturally” without any paid efforts such as pay per click (PPC) advertising, which relates to non-organic search.
Reasons why you can’t afford to lose organic traffic
1. Steady traffic
A whopping 90% of users don’t go past the first or second page of Google. So if you’re aiming for increased visibility among your target buyers, there’s no better place to be than in those first top spots.
Of course, it’s not easy to earn and hold down one of these coveted spots on SERPs. While PPC helps you rise to the top almost instantly, you’ll lose your position and the visibility once you stop paying. With organic SEO strategies, you can build a system to drive continual traffic to your site. Of course, you’ll need to be mindful of the latest algorithms and ranking factors, and refresh your content accordingly.
2. Highly targeted leads
Users perform a search query in a search engine with a specific intent in mind. This means that the organic traffic — which comes directly from such search queries — is more intentional and is more likely to get converted into a new customer, email subscriber or follower.
3. Better brand reputation
Websites high on the SERPs are ranked as the most reliable source for finding an information that a user is searching for. Therefore, websites that organically feature at the top of SERPs are trusted by users. More organic traffic means greater credibility, which is another reason why it has more chances of conversion than paid traffic, social media traffic or traffic coming from other mediums.
So, if you’re experiencing a dip in your organic traffic, it’s worth taking a close look at your SEO efforts. Our Sydney SEO consultants not only help you with this but also provide services and recommendations to boost your business through organic traffic.