There are millions of small businesses within the United States. Over 22 million of those small businesses manage to stay operable with no employees. Regardless of the size of the business you operate, you absolutely must have a website. More people than ever before research a company online before visiting the physical location or making […]
About Roger Sterling
A digital marketing poster.
Entries by Roger Sterling
Server failures and other types of data loss can cost you years’ worth of data. Worse yet, it can disrupt your business. Data loss could put the business’s survival at risk, since your customers are upset, you lack the data to prove your side in tax disputes, and you could be sued for your failure […]
Everyone follows a certain decision making process regardless of the product or service s/he is about to purchase. Although this process might vary depending upon the effects of the decision, considering that there is monetary investment involved, almost every customer on the Internet does a fair amount of research into the product/service a company offering […]
Online shopping has come a long way. Now not only are people more accustomed to is, online shopping has become easier than ever before. Considering there are more phones out there than people, it’s no wonder. How easy is it to order something online when you need it, as you need it? Not only does […]
Building out an affiliate website portfolio requires the creation and management of multiple websites. Managing a portfolio of sites gets harder as the numbers of live sites grow. It becomes progressively more difficult to juggle the different demands and stay ahead of the curve on what’s required to avoid getting penalized by the affiliate network […]
One of the core tasks that a database administrator has to anticipate and plan for is the possibility of an attack or a system failure. If such hitches affect the operation of a database, it’s critical that there be backup and recovery measures in place. You need to restore operations to normalcy before they affect […]
You must be super excited having launched your own ecommerce business! Great start! However, running an e-store is not easy nowadays with so many competitors around. You need to use the right tools to effectively manage different tasks that are necessary for the successful running of your e-commerce business. Using the proper tools saves time, […]
Businesses are now moving with technology to offer stiff competition and remain alive in this competitive time that businesses are trying to outcompete each other. Creating business websites is one good way businesses are using to reach out to a large audience. By creating a website, your business becomes a global business, and you make […]
Remarketing is a form of advertising which involves retargeting users which have already visited your company’s website. Remarketing ads are most often banner ads which appear in the footer or sidebar of websites which have signed up to let Google advertise. This is a seamless way for customers to see many touch points of your […]
When you are marketing your business, it could be with the traditional methods of radio, TV and printed adverts, or it could be through social media, a website, emails, and many other methods of digital marketing. For many businesses, digital marketing is becoming the preferred option as it can reach more people much quicker and […]
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