Marketing automation is now considered one of the most effective ways to target and nurture leads using automated messages. The most stand out feature here is the fact that all this can be done on a multi-channel level.
What is it?
Marketing automation, based on the definition by best rank trackers by serpbook, is a digital marketing strategy that involves the use of automated messages and sales campaigns. This feature handles tasks that would otherwise be repetitive, and they significantly reduce the impending risk of human error.
How it works
Marketing automation matches and tailor-fits messages to each customer based on careful evaluation of key demographic factors. This is all based on the data you collect from your potential leads through social media, your website, email interactions, or any of the various digital media channels.
This automation process personalizes user experience by creating useful, precise, relevant messaging and scheduling it to provide a unique experience for each customer. You get to lay out your marketing strategy without the tedious task of manually sending the content out yourself.
How marketing automation can help you boost leads
- Marketing automation has a wider reach compared to other similar specification strategies. Think about it this way, you can tailor messages to SMS/MMS, email, social media sites Emails, mobile messaging, as well as dozens of other media. This means you can reach more prospects.
- It is also, by definition a tailored practice that enables you to deliver the right message to the right person at the right time. This is due to the fact that the content development process is designed for a specific audience, meaning the appeal is more concise.
- Businesses that lay out an effective marketing automation lead nurturing process clock in an over 400% increase in qualified leads. This is due to that fact that M.A increases sales opportunities by up to 30%, saves time and valuable resources, and it saves costs. This essentially means that the potential for increased revenue becomes exponential.
- The most crucial advantage of M.A is that it boosts the potential for effective CRM due to the fact that the content is largely based on precise consumer metrics and analytics, so each crafted message is more personalized.
Marketing Automation tools to boost your leads
There are a variety of techniques and best practices that are a sure-shot way to ensure you maximize lead generation.
Create a segmented database that takes customer data into account. Knowing whom to engage, who to pull in is key. Creating a system that is geared toward maximum results is a good place to start.
Nurture your leads. This is a very critical part of the process. Not all leads will jump on board at the sound of the whistle. Not all marketing strategies should be underscored as ‘sales-ready’. Some require nurturing. This is why having a database is important, mainly because it shows you at what stage your prospects are.
Triggered emails are common practice here. Interactions with potential customers are actually 300% more effective with triggered emails. Leads get immediate responses to FAQs automatically, meaning your employees get more time to focus on other tasks.
Customize your landing page
At this point, the kind of leads you’re appealing to most will give you a clear indication of how to best appeal to your sales-ready clientele. After getting specific demographics, you should be able to personalize your website to improve UX (User experience). If your site gives your leads a feeling of warmth and familiarity, then your chances of conversion increase ten-fold.
Every strategy is only as effective as its results. Tracking your lead generation based on tangible results is the best way to know if your approach is working. This is the most important stage because it indicates whether you need to increase resilience, or if you need to take a completely different course of action.
Although digital marketing is a process that requires patience, you need to develop indicators that help you evaluate progress. Strategy is perishable, what works now may not necessarily be as efficient latter. Albert Einstein indicated that ‘insanity is doing the same thing over and over but expecting different results’.
Tracking your results will give you the indicators you need to improve your tactics to maximize on lead generation.